Business of emerging technology prompts sales channels reinvention
With so many options under the banner of emerging technology, the difficult choice for partners is which emerging technology to incorporate into their businesses. It’s important to understand that businesses can’t necessarily be experts in everything, so they’ll need to prioritise the resources and extra skills required to embrace emerging technology. This includes technical and sales training, and ensuring partners can collaborate with each other to maximise customer outcomes.
Of course, what we know as blockchain today will likely look much different in the not-too-distant future. The technology is still developing, skilled resources are hard to find, and there’s not a lot of clear standards or regulations in place—all of which might impact adoption for a while.
“Companies are reticent to jump on blockchain because it’s too immature at this point,” Gitney said. “For solution providers, the focus needs to be on standardization and developing a great story. We’re probably four or five years away from seeing blockchain as mainstream, but it will come.”
Companies have spent so much money on their technology infrastructure, it will be difficult to get them to redefine and redesign around blockchain, Gitney said. “You need to take an incremental approach and focus on businesses that need to have a full chain of custody and provenance for compliance. These companies will realize a fast ROI.”
More Info: jobs for a+ certification entry level
Of course, what we know as blockchain today will likely look much different in the not-too-distant future. The technology is still developing, skilled resources are hard to find, and there’s not a lot of clear standards or regulations in place—all of which might impact adoption for a while.
“Companies are reticent to jump on blockchain because it’s too immature at this point,” Gitney said. “For solution providers, the focus needs to be on standardization and developing a great story. We’re probably four or five years away from seeing blockchain as mainstream, but it will come.”
Companies have spent so much money on their technology infrastructure, it will be difficult to get them to redefine and redesign around blockchain, Gitney said. “You need to take an incremental approach and focus on businesses that need to have a full chain of custody and provenance for compliance. These companies will realize a fast ROI.”
More Info: jobs for a+ certification entry level
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