Why should I get an IT certification
I earned the DevOps Foundation certification. Through this, I learned that the business has to establish its “why” – the purpose, beliefs, goal and reason for doing something. This can also be applied to certifications – what is your purpose, belief, goal or reason for achieving the certification? I apply this to every major decision in my life. Establishing the why puts the goal into focus.
Great examples include Microsoft, Cisco, Citrix, Symantec and more. By creating customer demand and answering customer requirements, they’re helping the channel fulfil its role, which is to fulfil this demand.
There are also non-traditional examples of next-generation companies who are using the channel really well. Examples include LiveTiles, Veeam and Datto; all three have leveraged our traditional channel to fulfil the demand they themselves create through their products.
Security is a great example of how partners have moved to address customer demand. Any partner with a security practice would agree that the secret to their success was being ready to meet the demand in the market, working hand-in-hand with vendors and distributors to fulfil it.
So, finally, a warning. Many of us are in information technology because we’re fascinated by the latest and greatest. I’m super passionate about blockchain, machine learning and more. However, we need to ensure we’re addressing customer demand rather than an industry trend. For many years, I’ve offered solutions on the leading edge of technology; in many cases only to be eclipsed by fast followers learning from our mistakes.
I think the lesson here for all parts of the channel is to find products that meet a real, tangible customer need. If we work well with vendors and customers to deliver according to that customer need, then the demand will come and drive value across the channel.
More Info: jobs that require a+ certification
Great examples include Microsoft, Cisco, Citrix, Symantec and more. By creating customer demand and answering customer requirements, they’re helping the channel fulfil its role, which is to fulfil this demand.
There are also non-traditional examples of next-generation companies who are using the channel really well. Examples include LiveTiles, Veeam and Datto; all three have leveraged our traditional channel to fulfil the demand they themselves create through their products.
Security is a great example of how partners have moved to address customer demand. Any partner with a security practice would agree that the secret to their success was being ready to meet the demand in the market, working hand-in-hand with vendors and distributors to fulfil it.
So, finally, a warning. Many of us are in information technology because we’re fascinated by the latest and greatest. I’m super passionate about blockchain, machine learning and more. However, we need to ensure we’re addressing customer demand rather than an industry trend. For many years, I’ve offered solutions on the leading edge of technology; in many cases only to be eclipsed by fast followers learning from our mistakes.
I think the lesson here for all parts of the channel is to find products that meet a real, tangible customer need. If we work well with vendors and customers to deliver according to that customer need, then the demand will come and drive value across the channel.
More Info: jobs that require a+ certification
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