Tech Industry Takes the Lead in Redefining Work

One common theme during the pandemic has been an acceleration in the changes taking place at work. Whether it is cloud adoption, remote working or general workforce practices, the rapid response to restrictions has driven new thinking about long-term operations. Many tech firms have been out in front when it comes to redefining how work gets done.

Examples include:

Major companies such as Twitter, Facebook, Google and Microsoft extending remote work policies until the end of the year or indefinitely.
Tech firms such as Zoom, Uber, Snap and Pinterest joining a coalition aimed at improving conditions for working parents.
Salesforce launching work.com as a resource to help businesses reopen safely.

Most businesses realize that digital transformation is only partially about the technology. The real key to transformation is changing workflow and culture. Technology tools open up new possibilities, but the full potential is not realized if the processes and behavior stay the same.

No one knows exactly what the workplace will look like when the pandemic finally reaches an end. One thing is certain: there will be more options than ever before. Businesses will have to perform in-depth cost/benefit analysis in many areas, deciding how to best maintain productivity while also giving employees safety and flexibility. Those businesses that do not explore their options may find that workers explore options of their own as the job market opens back up.
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